Access to PPE was a huge problem at the start of 2020. In developing countries, N95 masks were not simply unavailable, but also hugely unaffordable. A regular surgical mask has the same particle efficiency filtration as an N95, the only difference is that surgical masks do not seal tightly to the face. I worked alongside the two founders of Fix the Mask to tackle the mask shortage by providing a solution to make masks fit better.
The aim was to cut through the noise and make our visual language and messaging clear and concise. We encouraged people to spread the word and help Fix the Mask go viral.
Colors that pop.
Words that make you stop.
DIY MASK BRACE DOWNLOADS
total downloads of the free DIY version of the brace available on our website.
IN THE PRESS
were published by global media outlets, creating millions of impressions.