A simple fix to a global shortage of N95 masks.
Access to PPE was a huge problem at the start of 2020. In developing countries, N95 masks were not simply unavailable, but also hugely unaffordable. A regular surgical mask has the same particle efficiency filtration as an N95, the only difference is that surgical masks do not seal tightly to the face. I worked alongside the two founders of Fix the Mask to tackle the mask shortage by providing a solution to make masks fit better.
MY ROLE
Branding
Web Design
Creative Direction
Product Strategy
Low Code Development
COMPANY
Fix the Mask
The aim was to cut through the noise and make our visual language and messaging clear and concise. We encouraged people to spread the word and help Fix the Mask go viral.
Colors that pop.
Words that make you stop.
WEBSITE VISITS
720k
unique sessions within the first month of launch.
TOTAL PLEDGED
$110 000
was raised on Kickstarter over the course of the 30 day campaign.
DIY MASK BRACE DOWNLOADS
10.2k
total downloads of the free DIY version of the brace available on our website.
IN THE PRESS
40 articles
were published by global media outlets, creating millions of impressions.
TEAM
Megan Duong
Sabrina Paseman
Karen Santos
We are COLLINS
