Crafting the ideal conditions for sleep.
Sleep provides Headspace members with a curated selection of sleepcasts, sleep sounds and music. I was tasked with re-imagining the sleep experience to increase engagement. The challenge resulted in a soothing, simple and memorable layout that users can navigate with ease. I went on to design and develop a marketing page, helping to introduce new and existing members to the Sleep product.
Low code development
During the redesign, I decided to restructure the information architecture and add familiar visual cues to avoid friction when exploring content. Limiting the options reduced the time and effort it took for the user to make a decision.
Only ever 3 taps from sleep.
Creating a feeling of calm was achieved through color, illustration and subtle motion. I worked closely with brand designers to give the sleep tab an immersive atmosphere.
Thorough attention was given to the design and animation specs to ensure Sleep looked and felt great on any screen.
Finely tuned details.
A landing page to soothe the senses.
AVERAGE TIME DECREASE
sliced off from the time it took for a user to find the content they ended up using to sleep.
INCREASED MEDIA STARTS
by limiting complexity and showing the need state instantly on the sleep tab.
members a week used Sleep by Headspace to fall asleep in the first 3 months.
TOO TIRED TO CHOOSE
of new users that visited the sleep tab tapped on the “too tired to choose” CTA.